Chinese game publishers are expanding their global footprint, with the industry seeing robust growth and growing revenue in recent years.

Cutting-edge digital technologies such as artificial intelligence (AI) are reshaping the entire gaming landscape and further unlocking the industry's development potential.

According to a report released Thursday during the 21st China Digital Entertainment Expo and Conference (ChinaJoy 2024) in Shanghai, Chinese self-developed games recorded 8.55 billion U.S. dollars in actual sales in overseas markets from January to June, up 4.24 percent from one year ago.

Shanghai-based Century Hutong, developer of Whiteout Survival- the top selling Chinese game worldwide- reported an increase in its overseas market share.

"Our overseas income accounts for over 46 percent of our overall sales and keeps growing," said Xie Fei, the president of Century Huatong.

According to mobile marketing analytics platform Appsflyer, total overseas sales by Chinese game makers increased by two percent between the second quarter last year and second quarter this year.

"The size of the global market for Chinese game developers is very big. So to move two percent is actually a very, very big number. That's the first thing. The second thing is the competition is also very intense. A lot of gaming companies who were operating 12 months ago maybe not operating anymore. So there is some decline in the number of gaming companies. But overall, when we see a two-percent increase, it's actually a good healthy number," said Ronen Mense, the president and managing director of AppsFlyer APAC.

Despite Chinese game makers setting their sights mainly on Southeast Asia, Europe and North America, game companies from other areas such as the Arab region are looking for potential partnerships at this year's ChinaJoy.

"They like to play Chinese games as I told you. But the problem is the language and the content as well. So that's very important to make sure that these things are addressed properly to make sure they play games that they like," said Eyad Al Basheer, the chief operating officer of Tamatem Games.