A team of teachers and students from Mexico have visited a village in east China's Zhejiang Province to gain insight of China's rural revitalization and draw on livestreaming e-commerce experience for application in their own country.

The Xinchangle Village in Zhuji City of Zhejiang is one of China's largest freshwater pearl processing and trading center. At the end of 2022, more than 170 households were selling pearls through livestreaming in the village, and a livestreaming room can benefit 20 some pearl farmers. Pearl sales through new business pattern in Zhuji has seen surging growth of 440 percent in recent years. The mushrooming e-commerce has brought fame and fortune to the village, with online sales reaching about 4 billion yuan (about 58 million U.S. dollars) in 2022.

How the small village managed its transformation sparked curiosity in rural areas both home and abroad, and the memebers from the Mexico group are keen on learning the knack.

Hosted by Alibaba Group's digital economy training program Global Digital Talent, the travel of the group of Mexican educators and students from vocational schools unfolded here in a makeshift livestreaming workshop in a small courtyard in Xinchangle.

Farmers turned into salesmen when opening their livestreaming room on platforms like Douyin, the Chinese version of TikTok. And their skills to score a good sale is one of the things the group wants to learn about.

"You are able to kind of show the details , like talk deeply about the details, like show different angles of the product, and that would be trustful for the consumers to buy it then," said Rubin Agini, an instructor at a training institute under the youth department of Mexico's Guanajuato State.

Many villages in their motherland face with the problem of slow sales of products, the Mexican learners said, and they wanted to dip a toe in the water of livestreaming e-commerce just as what the little China village has done.

"All the processes to get there, from the farmer to the final product, and then sell it through the e-commerce, it wows, it's amazing," said Rubin's partner Ramon.

After the five-day tour, learners went back to Mexico with burning ambition to promote the Chinese experience on their land by arranging classes for local craftsmen.

"Over there, they really do a really really really good profit just with a smart phone and a table, and the knowledge of the technical things that they already know. They do really really good things over there with just a few things, and that there's a mindset that I really want to bring to Mexico. For example, here in Mexico, in my city, we have a really good potential with the businesses. We have a lot of SMEs (small- and medium-sized enterprises), and for example that they already do leather goods," said Daniel Gonzalez Arroyo, director of Instituto Estatal de Capacitacion Iraputo campus in the Mexican state of Guanajuato.

Part of the electronic World Trade Platform (eWTP), an initiative launched in 2017 to help small businesses and entrepreneurs build globalized businesses through cross-border trade, the talent program currently operates in more than 15 markets across the world and helps "up-skill" instructors and teachers who, in turn, pass the knowledge along to their students.

It's not the first eWTP program looking for replicable e-commerce methods. Back in 2019, Mexico organized a study tour led by the Secretary of Education of Guanajuato State to a Bainiu Village in Hangzhou City, Zhejiang, to see how to utilize online platforms in selling rural products outside the mountain-blocked place. After duplicating the expertise and applying to local businesses, they have seen fruitful outcomes in developing their digital economy.

"Last year, we were able to train 400 professors that trained around 8,000 students, and that helped intervene about 1,600 companies to help them in the process of digital transformation. And we worked with our governments in order to do that. So we cooperated with local government here in Mexico to copy a little bit of the examples that we followed from China," said Andrzej, Mexico Partner of eWTP Global Digital Talent Program.