China's month-long online shopping event for the Spring Festival has delivered a strong performance, setting a positive tone for 2025.
Initiated by the Ministry of Commerce, the event ran from Jan. 7 to Feb. 5, with China's national average daily online retail sales rising by 6.2 percent year-on-year during this period.

With the ongoing implementation and expansion of trade-in policies for consumer goods, online sales of eligible products, such as home appliances, experienced significant growth. For example, during the shopping event, online sales of dishwashers and water purifiers increased by 71.8 percent and 47.4 percent year-on-year, respectively.

The Spring Festival also boosted tourism spending, with online travel sales increasing by 35.2 percent. Notably, tourism products centered around "intangible cultural heritage" and "folk culture" saw even greater growth, with online sales surging by 407.7 percent and 109.8 percent, respectively.

Additionally, the cultural entertainment sector experienced a strong rise during the festive season, with online sales growing by 55.5 percent year-on-year.

Moreover, since the launch of the 2025 National Time-Honored Brands Carnival in early January - jointly organized by the Ministry of Commerce, China Media Group (CMG), and the Beijing municipal government - online and offline sales from the event have exceeded 1.6 billion yuan (about 220 million U.S. dollars).

More initiatives aimed at boosting consumption, focusing on traditional festivals, key holidays, and large-scale exhibitions, are expected to follow.