Qingdao Today

Qingdao forges a marine sports tourism brand “Chengfan Pinhai” 2023/3/3 source: Print

Tour around Qingdao on the sea adds a new brand. As part of Qingdaos key brand projects, the Chengfan Pinhai marine sports tourism brand has recently been unveiled as a blockbuster. The brand intends to cover top-quality marine tourism products in Qingdao, connect tourist attractions, improve the industrial chain of marine tourism, and establish a new paradigm of sports tourism development across Qingdao and in all seasons that is suitable for travelling, amusing and businesses.

Reportedly, Chengfan Pinhai has completed trademark registration in China National Intellectual Property Administration. To date, Qingdao Tourism Group has put into operation 7 marine tourism routes from the Olympic Sailing Center to the Undersea World, Taiqing of Laoshan Mountain and Fushan Bay. Over 400 voyages have been made from January 22 to February 16, and the most popular route saw over 1,000 passengers daily.

Starting with Chengfan Pinhai, Qingdao will give more play to the sailing city brand, reshape Qingdao tourism, set up new platforms to present its urban images, foster new modes of sports industry, create more carriers that integrate sports with tourism, and strive to rank among China national marine leisure sports center. (Ma Xiaoting)

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Tourists are cruising in Zhanqiao Pier, Qingdao.  By Wang Lei  


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