As mentioned in the municipal commercial work conference held on February 13. Qingdao in 2025 will enrich consumption supplies, continue efforts to accelerate trade-ins of consumer goods, give prominence to featured consumption, launch innovative and diversified consumption scenarios, take a range of measures to tap consumption potential, boost the consumer market on a continuous basis and strive to see a more than 5% increase in total retail sales of consumer goods in an overall effort to build itself into an international consumption center city.

Among the measures, Qingdao will beef up support for debut economy and aim to introduce 100 first shops of various brands. 60 new 15-minute radius livelihood service circles will be added to ensure the full coverage of the pilot program. With the continuing trade-ins of consumer goods, the sales of NEVs and intelligent household appliances are expected to increase 20% and 10%, respectively. Consumption promotion campaigns will be held throughout the year. Given traditional consumption periods, Qingdao has outlined an overall plan to hold more than 1,000 promotional activities via both online and offline channels and throughout four seasons of the year to make shopping in Qingdao a pleasant experience. Qingdao will work to boost online consumption and take innovative steps to develop new modes of business such as live streaming e-commerce and instant retailing. In an aim to achieve online retail sales of 320 billion yuan throughout the year, Qingdao plans to build ten e-commerce live streaming centers on its high-quality products and hold around 200 live streaming events on its branded products.  (Ding Qianqian)