Qingdao Today

Spring blooms boost tourism in China 2025/3/21 source: International daily Print

Spring blooms boost tourism in China.jpg

Flower-viewing tourism has taken off this spring as bounteous blooms bend branches in southwest China.

Tens of thousands of hectares of rapeseed flowers have enlightened the fields with a splash of dazzling yellow colors in Luoping County of southwest China's Yunnan Province. The golden sea of rapeseed flowers, set against green hills, offers a stunning backdrop for spring outings, beckoning tourists to witness nature's stunning spectacle.

"I came from Shanghai. The rapeseed flowers here are so beautiful. They took my breath away," said Chen Hongjuan, a tourist.
To enhance the tourist experience, Luoping County has introducing diverse flower-viewing methods, such as riding small trains or electric vehicles and hiking on wooden walkways.

According to data from the local culture and tourism department, since the rapeseed flowers there have entered the blooming season, Luoping has seen 1.35 million visitor trips, which has given a strong boost to the local catering and accommodation sectors.

"Since February, our restaurant has been receiving about 600 guests daily. On busy days, the number can reach around 800 and we can receive a maximum of over ten tour groups in a day," said Yang Liu, a restaurant owner.

Meanwhile, bare branches of plum trees in Dazhou City, Sichuan Province, are now covered with tightly packed clusters of plum flowers, bringing a burst of vitality to the spring season and intriguing countless visitors with the floral fragrance.

Using the spring blossoms as a medium, the local government has also launched various cultural and creative products, special foods, and agricultural products, allowing tourists to experience the unique rural tourism while enjoying the flowers.


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