Qingdao recently unveiled the third batch of “Qingdao You Pin” (Superior Products of Qingdao) that consisted of 42 brands. As a result, the total number of brands under the “Qingdao You Pin” program has expanded to 227.

As a pioneering Chinese city to adopt the strategy of urban branding, Qingdao has launched and implemented the new “Superior Products of Qingdao” program, and put in place a system to develop the whole chain that ranges from branded products, branded companies, branded industries and urban branding to consolidate its new advantages as a “city of brands”. Qingdao has so far won 11 China quality and nomination awards, 21 provincial governor quality and nomination awards of Shandong Province. Furthermore, 64 corporate brands in Qingdao have ranked among the “Hao Pin Shan Dong” (High-quality Products of Shandong) program.

Qingdao has created a paradigm in which “Superior Products of Qingdao” guides the way, and five industrial brands, including “Manufactured in Qingdao”, “Agricultural Products of Qingdao”, “Qingdao’s Services”, “Shopping in Qingdao” and “Cultural Tourism in Qingdao”, play an underpinning role, set up the branding framework on the basis of corporate brands, and initiated efforts in China to promote legislation on branding in a bid to explore new ways to promote high-quality development of brands. An increasing number of “Superior Products of Qingdao” are stepping out of China and embracing the world, thereby becoming the most distinctive hallmark of Qingdao thanks to their sound quality and branding.

(Wu Shuai)

(Photo 5. “Superior Products of Qingdao” are collectively put on display in the 2026 Qingdao “Quality Month” campaign.)