Shenzhen

Firm displays cutting-edge animation tech 2024/5/28 source: Shenzhen Daily Print

Wang Jingli

wangjingli0715@163.com

SHENZHEN Tian Tian Cheng Zhang Film and Television Productions Ltd. presented its “Growing up With Tiantian” animated series and latest animation technology at the Luohu pavilion during the 20th China (Shenzhen) International Cultural Industries Fair (ICIF), which concluded yesterday.

Over the next four years, the company plans to utilize core audio and video technology standards to produce four theatrical movies and 156 episodes of animated TV dramas. The company has the full support of ChinaDRM, China’s digital rights management system.

A number of exhibitors’ representatives expressed their intentions to work with the firm and issued cooperation invitations, as reported by Shenzhen Special Zone Daily.

“We aim to exhibit our creativity in design and production, as well as our capabilities in global operation and distribution to enhance international communication,” stated Hu Xu, the company’s founder.

Established in 2016, the company specializes in producing 2D and 3D animations, children’s real-life films and television dramas, children’s picture books, and children’s musicals.

The animated drama “Growing up With Tiantian,” adapted from Feng Lili’s documentary literature, has secured the ratings championship on China Central Television channels and participated in the Annecy International Animation Film Festival in France, renowned as the “Animation Oscars.”

“This marks the first occasion where we have brought the entire line of derivative products from the animated series ‘Growing up With Tiantian,’ displaying episodes one through four and teasing the forthcoming episode five,” Hu remarked.

The company has relocated to Luohu due to the district’s unique advantages in the animation industry, which has the country’s sole national-level animation industry base. The decision to settle in Luohu was also influenced by the district’s strong emphasis on fostering the development of film and television enterprises as well as small and medium-sized enterprises, according to the company.


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