Shenzhen
Zhang Yu
JeniZhang13@163.com
EYESHENZHEN, an international communication platform from Shenzhen News Group, has been named an innovative case in omnimedia communication in the fourth China Newspaper Industry Integration Development and Innovation Case List, as announced by the National Press and Publication Administration.
The administration cataloged 60 exemplar cases of innovation under five categories — omnimedia communication, content supply innovation, operation and service model innovation, digital technology application, and system and mechanism innovation. The collection of cases began in March 2024.
EyeShenzhen, established in 2016 as an English portal and upgraded to a multilingual portal in June 2023, has been at the forefront of promoting the global reach of “Shenzhen Stories” and building the city’s chief international communication IP. Through a comprehensive strategy that includes global coordination, social networking, and marketing, EyeShenzhen has leveraged various resources to strengthen external connections and foster a collaborative ecosystem with international partners.
The platform’s core activities involve the creation of an official city portal that is available in nine languages, and the launch of several influential projects such as the EyeShenzhen Showroom, Shenzhen Global Communication Ambassadors, and the EyeShenzhen Academy.