Photos by Lin Jianping

Wei Jie

claudiamente@hotmail.com

THE world’s fashion capitals each have a mecca for fashionistas around the globe: Avenue Montaigne in Paris, Via Montenapoleone in Milan, and the Fifth Avenue in New York City. In Shenzhen, a barometer of China’s fashion industry, the GBA Fashion Headquarters Cluster is emerging in Futian District.

Located in Chegongmiao, a neighborhood housing more than 90 local fashion brands, the EEKA Art Garden, established by Shenzhen-based EEKA Fashion Holding Ltd., is a multifunctional space that combines exhibition, retail and a VIP lounge.

As visitors approach the EEKA Art Garden, their attention will be immediately drawn to a massive LED screen, reminiscent of the fashion mirror runway of New York’s Fifth Avenue. This screen showcases dynamic artworks constructed from tens of thousands of particles, creating an immersive floral tunnel. Upon entering the art garden, guests are immediately greeted by “The Seventh Rose,” an art installation created by EEKA Fashion in collaboration with installation artist Huahuaen.

Classic outfits of Koradior and Naersi, two flagship brands of EEKA, are on display on the first floor of the art garden, while the second floor hosts retail spaces for apparel and accessories from both brands. Personal styling services are available on the third floor at the exclusive VIP lounge.