QINGDAO --In March, as spring returns to the earth and flowers bloom in vibrant competition, the inaugural Qingdao Flower Appreciation Festival grandly kicked off at the enchanting Dalao Cherry Valley. The event ingeniously merged the breathtaking floral landscapes with the consumer market, bringing a unique springtime feast to this coastal city while injecting new vitality into its economic development—unlocking the "floral code" to the consumer market.  

By the end of March, as flowers in Qingdao gradually blossomed, the first Qingdao Flower Appreciation Festival officially commenced, extending a "spring invitation" to residents and tourists alike. Centered around six themes—"Celebrating Spring," "Admiring Spring," "Enjoying Spring," "Savoring Spring," "Exploring Spring," and "Benefiting from Spring"—the city hosted a variety of activities, building a multi-layered flower appreciation network to continuously stimulate consumption potential.  

With the theme "Encounter Qingdao Through Flowers," the inaugural Qingdao Flower Appreciation Festival deeply integrated cultural tourism with commerce, sports, landscaping, agriculture, and other industries. It featured over 100 special activities across six categories, including flower-viewing outings, gourmet tastings, performances, parades, and intangible cultural heritage markets, creating a new pattern of "fragrant blooms across the city and coordinated engagement throughout the region."  

Through measures such as extending industrial chains, innovating diverse scenarios, optimizing product supply, and increasing subsidies, the event continuously enhanced the consumption capacity across the entire "dining, lodging, transportation, tourism, shopping, and entertainment" spectrum. This effectively transformed "cultural tourism traffic" into "consumption growth," establishing the festival as a key engine for driving high-quality economic development.