SACRAMENTO — Governor Newsom and Visit California on May 5 announced that California’s tourism spending continued to grow in 2024, reaching a record-high of $157.3 billion in tourism spending throughout the state — an increase of 3% from 2023, another record-spending year.  This comes after recent news that California’s economy is now the fourth-largest economy in the world and experienced a population increase for the second year in a row.

“California dominates as a premier destination for travelers throughout the nation, and around the globe. With diverse landscapes, top-rate attractions, and welcoming communities, California welcomes millions of visitors every year. We also recognize that our state’s progress is threatened by the economic impacts of this federal administration, and are committed to working to protect jobs and ensure all Californians benefit from a thriving tourism industry,” said Governor Gavin Newsom

The announcement comes with the release of Visit California’s 2024 Economic Impact Report and revised 2025 forecast released today. According to Visit California’s report, in 2024:

Visitors spent $157.3 billion at businesses across the state.

Tourism spending supported 1.2 million jobs and created 24,000 new jobs.

$12.6 billion in state and local tax revenues was generated from tourism.