SACRAMENTO – Governor Gavin Newsom recently highlighted recent data showing California’s tourism economy continues its strong recovery and growth, with statewide travel spending reaching a record high $158.9 billion in 2025, reinforcing the Golden State’s position as the #1 travel destination in the nation.

Tourism, as a key California Jobs First industry sector, continues to be a major economic engine across every region of the state:

● California added 4,350 travel-related jobs in 2025, bringing total tourism employment to approximately 1.2 million jobs statewide.

● Increased hotel demand and bookings outpaced national trends, with 1.2 million additional room nights booked across the state.

The home of the Golden Gate Bridge remains a key driver of the state’s tourism economy, with visitor spending reaching $14.2 billion in 2025, surpassing pre-pandemic highs.

Both San Francisco and the state of California as a whole are benefiting from increased visitation tied to major global events, including the Super Bowl and upcoming FIFA World Cup matches, which are boosting local businesses, restaurants, and hotels.