China Media Group (CMG) -- the nation's flagship broadcaster -- launched the "From Beijing to Rome" cultural exchange and art exhibition at a ceremony in Beijing on Thursday to mark the 55th anniversary of the establishment of diplomatic relations between China and Italy.

Supported by government agencies and institutions from both nations, the exhibition brings together more than 200 pieces of artworks by over 100 artists and intangible cultural heritage inheritors from China and Italy, including Chinese painting and calligraphy works, masterpieces of craftsmanship, and precious collections from the Museum of Civilizations in Italy.

Several renowned and influential Chinese artists are invited to serve as honorary advisors of the exhibition.
The exhibition will be held in late June at the Accademia dei Lincei of Italy, one of the oldest and most prestigious European scientific institutions.
In a congratulatory letter to the launch ceremony, International Olympic Committee (IOC) President Thomas Bach praised the CMG as a key Olympic partner, highlighting its role in inspiring billions of people across China with the charm of Olympic Games.

He thanked the CMG for facilitating cultural dialogue and promoting the integration of sports and culture by bringing together the rich cultural heritages of China and Italy at the exhibition.

President of the Milan-Cortina 2026 Winter Olympics Organizing Committee Giovanni Malago also praised the CMG for promoting Olympic values through powerful storytelling, forward-looking reports and influential cultural initiatives.
In his congratulatory letter, Malago expressed his expectation that the CMG would play a key role in the successful hosting of the Milan-Cortina 2026 and inspire audiences around the world with the Olympic spirits.

Speaking at the launch ceremony, Italian Ambassador to China Massimo Ambrosetti said that he hopes through the special exhibition, the two countries can further exchange ideas, experiences and visions, and jointly build a more open, harmonious and colorful world.