Since the beginning of this summer, a continuous stream of tourist products under the brand “Touring Qingdao on the Sea” have been newly launched. A diversity of “ocean plus-featured” scenarios will inject strong impetus into Qingdao’s tourism.

The “ocean plus leisured life” scenario makes maritime tourism in Qingdao rise to fame. The unique experience of sightseeing by boat, which features “enjoying coffee in the daytime and tasting wine at nighttime”, deeply integrates maritime sightseeing with urban recreation. Tourists can travel in the daytime the route of “diamond-like seas areas” while enjoying a cup of iced American coffee. The pleasure ship seems to turn into a café on the sea. In the “Nighttime Touring Qingdao, Maritime Light Show” route, singers show up to make splendid performances. The deck turns into a music stage, presenting a unique charm of Qingdao in summer evenings. In the Dragon Boat Festival holiday, 68,000 tourists came to Qingdao for maritime tourism, increasing by 17.99% over the same period last year. The “maritime tourism plus trendy Chinese culture” scenario was a highlight in the holiday, and the Han costume party on the pleasure ship’s deck gave tourists a big surprise.

To cater to the varied needs of all kinds of tourists for maritime tourism, the Qingdao joint consortium for maritime tourism launched in the Qingdao ferry terminal pleasure-ship services exclusively for music fans, presenting the “maritime tourism plus going to concerts” scenario. The “Shark Speedy Yacht” service in the Qingdao Bay Zhanqiao Pier Terminal offer dedicated discounts to eligible young-aged tourists. The first pet-friendly route was launched in the Jimiya terminal so that tourists can both go sightseeing by ship and accompany their adorable pets. More products featuring “maritime tourism plus parent-child tourism” are launched by building the Dongdayang terminal featuring the popularization of science. Needs of tourists who want to spend their holidays in leisure are better satisfied as the routes of touring sea islands are upgraded.