As social media platforms are gaining popularity among youth in Kenya, it has become a craze for young people to gather in Nairobi's central business district on Sundays to film their creations and share their work with people across the world through the internet.

On Sunday mornings, the streets in the central business district of Nairobi come alive with the sound of music. The pavements turn into one big filming location for dozens of content-creators, most of them are filming videos and taking still photos.

Alexander Njeru, an up-and-coming rapper, is filming a video for his collaboration with another rapper in the street.

"We have so much to show the world, a lot of art, so many things we want to speak about. We want to show our city, our art and our feelings," he said.

Most of the content they film here is likely to find its way onto social media platforms including Twitter, YouTube and recently, TikTok.

Although many of these platforms have been in use for long, social-media users say things took a different turn at the beginning of the COVID-19 pandemic.

"You can see that most people came up with ideas and wanted to let it spread out," said photographer Ebrahim Wafula.

While some people took to filming and taking photos on their phone cameras, others decided to seek a more polished touch. That's where the professionals who come to town on Sundays come in.

"All the people can do content. They can come up with ideas. But when it comes to shooting, there's always this specific skill that someone needs to see. The quality from the camera just can't compare with the phone," said Wafula.

The county government of Nairobi, which once halted filming has now allowed these young content creators to film in the area freely. And with better quality videos, they're targeting the wider world.

Like social media is mainstream, so if anybody is making an advert, they want to make an advert to put on their Instagram, on their TikTok, you know, something that will interact with their targeted clients," said Rydah, commercial photographer.

Higher views can lead to popularity and in some instances chances to earn money from their creations.

And on social media, these content-creators' voices intermingle with others from across the world, just as loud, just as important.

"I'd like people to know what young people have to offer. Let's stop crime, let's rhyme now," Njeru said.

Through their creations, they feel seen, heard and acknowledged, from their street corners to the world.