"Chinamaxxing" has become a trending term on overseas social media this summer, reflecting a surge in foreign tourists seeking deep, immersive experiences in China.
According to the China Tourism Academy, over 60 percent of inbound tourists cite "experiencing Chinese culture" as their primary purpose.

In Maona Village, a Li ethnic settlement in Hainan Province's Wuzhishan tropical rainforest, foreign tourists are particularly drawn to tea-picking and processing workshops.

"In the U.S. you just go to the store and buy the bag. But here it tastes so much better, and that experience you have to pick the leaves and to actually do the activity yourself, it just made you appreciate that. Tea is really good here," said an American tourist.

In Xi'an, a popular destination for inbound tourists, the city's historical landmarks and culture are not the only items on tourists' itinerary. Many visitors also took time to explore and shop for Chinese tech products.

"I think Chinese technology is cool. We've seen a lot of it in social media," said a Spanish tourist.

"I think they have the latest technology, and I think that could be a great product," another Spanish tourist said about a camera she's interested.
Alipay data shows inbound tourist spending rose 72.9 percent year on year since June. Beyond the big cities like Guangzhou, Shanghai, Shenzhen and Beijing, cities including Harbin, Dalian, Changchun, Guiyang and Xining have also become popular destinations.

Foreign travelers have now set foot in nearly 500 Chinese cities. From the earlier trending term "China Travel" and this summer's "China Cool" to the now-viral "Chinamaxxing," China-related travel tags continue to emerge across global social platforms.