MAUI, the United States, Oct. 24 (Xinhua) -- U.S. leading chip manufacturer Qualcomm launched its new next-generation platforms for personal computers and mobile devices on Tuesday at its annual tech summit in Maui in the U.S. state of Hawaii.

Qualcomm's new Snapdragon platforms showcase enhanced on-device artificial intelligence (AI) performance for a wave of generative AI devices and applications, with enhanced focus on immediacy, reliability, personalization and privacy.

Qualcomm CEO Cristiano Amon showed how AI will have a profound impact on using devices, and how Snapdragon could offer on-device AI experiences across a broad range of consumer electronics categories.

"We are entering the era of AI, and on-device generative AI will play a critical role in delivering powerful, fast, personal, efficient, secure and highly optimized experiences," Amon said at the summit.

"Snapdragon is uniquely positioned to help shape and capitalize on the on-device AI opportunity and you will see generative AI going virtually everywhere that Snapdragon goes," he noted.

The tech summit, named Snapdragon Summit, runs from Tuesday to Thursday, during which the company launches its next-generation platforms and showcases the technologies that will power upcoming consumer devices such as flagship personal computers and mobile phones.