Young museum visitors in China have been increasingly drawn to the gift shops, where cultural relic-inspired products are proving a popular purchase.

A stunning two-faced bronze mask on display at the Jiangxi Provincial Museum in east China's Jiangxi Province is one of the museum's most precious treasures.

The ancient artifact has inspired playful products, winning over visitors eager to take home a memory of the museum's fascinating collection.

"Many visitors to museums are young people. Therefore, we decided to design cultural and creative products in a contrastive way, showcasing their adorable side," said Li Wenjin, head of the Cultural and Creative Research Department at Jiangxi Provincial Museum.

"I just saw the culture relic back at the exhibition and thought it looks really dignified. But now I looked at its cultural and creative product at the store, it's really cute," said Zhou Jiayu, a visitor at the museum.

The popularity of these products in turn boosts the number of visitors to museums around the country, while also helping to fund their important cultural work.

"The sales for one single product could sometimes reach over two million yuan (about 270,000 U.S. dollars). Last year, our total sales volume reached more than 35 million yuan," said Qiu Yang, head of the Cultural and Creative Research Department with the Jinsha Site Museum, which displays the artifacts found at an archeological site in southwest China's Sichuan.

"The rising popularity of cultural centers and museums not only embodies a high demand for cultural consumption, but also reflects the society's tracing of history and exploration of innovation and inheritance," said Liu Yu, deputy curator of Changsha Museum in central China's Hunan Province.