The China Cross-border E-commerce Conference to be held for the first time

Xiaohongshu, an APP also known as Red Note, will make its debut in the event, and innovative activities such as China Cross-border E-commerce Conference will take place for the first time. Themed “A New Digital Silk Road Connects the World”, the 5th Fair KWA is to be staged in the Fuzhou Strait International Convention and Exhibition Center from March 18 to 20.

Founded in Fuzhou in 2021, the Fair KWA is rated by the China Council for the Promotion of International Trade (CCPIT) as the most influential exhibition event on cross-border e-commerce in China, with a cumulative total of more than 10,000 exhibitors, 500,000 visitors and USD15 billion worth of intended transactions in the previous four times. As a top international exhibition event on cross-border e-commerce in China, this year’s Fair KWA will feature a larger scale, higher standards and more diverse activities

With an area of 60,000 square meters, up 20% compared with that of the last session, the event will gather popular cross-border e-commerce platforms across the globe such as Amazon, Walmart, eBay, Alibaba.com, SHEIN, TikTokShop, TEMU, Xiaohongshu, 1688, Shopee, Lazada and Mercado libre, as well as leading service providers which include Panex WD International Group, Alibaba.comPay, WorldFirst and Youlechuhai.

The China Cross-border E-commerce Conference will be held for the first time, where more than 500 medium- and large-sized cross-border e-commerce vendors and up to 100 famous industry experts will have an in-depth exchange of views on trends, platforms, AI, traffic and transition among other cutting-edge topics, and the 2025 Blue Paper on the Upgrade of China’s Exports via Cross-border E-commerce is to be released to review the sector’s course of development and forecast trends.

As a new manner to boost foreign trade, the latest event will look to pursue innovation by integrating cross-border e-commerce with AI technology. The event will introduce the new philosophy of “launching exhibitions in a digital way” to pioneer the “digital identity+intelligent recommendation+real-time negotiations” mode, committed to build an eternally running electronic platform for supply and sourcing matchmaking and intelligent selections by AI.

(Text/Photo by Wu Huazhen and Bao Hua)