During the 34th Qingdao International Beer Festival, thanks to the integration and mutual extension of the beer festival and Qingdao’s urban culture, a myriad of business conferences, cultural shows and sporting events have been held in Qingdao, thus attracting large amounts of traffic.

The Laoshan venue took full advantage of the beer festival to hold exchange activities on workforce, science and technology, finance, etc. In the Golden Beach Beer City, more than 2,000 activities took place in succession, including music performances, art parades, sporting events, beer drinking contests and qualification trials for happy beer goddess, and China’s first large-scale beer-featured performance Jiu Xiu (Beer Show) was staged after revision, involving the participation of more than 100 artists from ten countries and regions including Russia, Kazakhstan, Mexico, Bulgaria and Spain.

At the 2024 Pinnacle Awards & Asia Festival City Conference in Thailand in March, the Qingdao International Beer Festival clinched two international awards-Most Festive Atmosphere and Best Cultural and Creative Product.

 (Wang Kai / Yi Tao)

Dazzling performances at this year's beer festival attract numerous tourists.