The tropical resort city of Sanya in China's southern island province of Hainan is experiencing a boom in demand for wedding and travel photography services, driving local tourism consumption.

Lu Xiaoqian is an early childhood educator from northwest China's Gansu Province. She and her fiancé is among the many couples who traveled to Sanya for their pre-wedding photo shoot during the Qingming Festival holiday.
"I've always longed for the sea and love seaside so I chose to come to Sanya," Lu said.
Data shows online searches for travel photography packages surged 20 percent in February 2024 compared to last year, with Sanya ranking as one of the top destinations along with Dali, Xiamen, Lijiang and Xishuangbanna.
"The business orders we received in the first three months of the year increased by about 10 percent compared to last year," said Zhao Fangxian, department manager of Sanya Tianyahaijiao Wedding Service Development Company.
The maximum can reach more than 20,000 a year, he added.
To meet the growing demand, Sanya Wedding Tourism Association has planned to launch more travel photography products taking advantages of Sanya's reputation for beach weddings.
"In 2023, we hosted over 10,000 weddings and provided travel photography services for 200,000 couples. There were many honeymoon vacationers as well. The tourism revenue reached nearly 10 billion yuan. We will continue to launch more quality products, with distinctive shooting scenes and more elements to meet the increasing demands of our customers," said Xu Wei, president of Sanya Wedding Tourism Association.
A new analysis for 2023 shows "travel photography" has become a distinct market in the Chinese tourism industry. In addition to traditional wedding shoots, more tourists are seeking photography packages for family trips, parent-child portraits and more.