Various Chinese tourism attractions have innovated seasonal business modes to refresh and entertain tourists from the scorching summer heat, leading to another boom in the sector.

Nestled in Tongxiang City of Zhejiang Province, the Puyuan Fashion Resort stands out as a haven for aquatic adventures, family outings, and leisurely respites, providing a cool oasis amid the sweltering summer temperatures.

At the heart of the scenic area lies an inflatable pool where children dive into water games, engage in friendly water battles, and partake in whimsical bubble wars, with water gun skirmishes and water balloon target practice adding to the aquatic merriment.

"It is pure joy and coolness here. Blowing bubbles is a hit. I'm eager to bring all the kids from my hometown to joint this delightful play," said Lu Yankan, a delighted boy.

Apart from water escapades, visitors can relish chilled beverages, exquisite iced teas, and delectable summer treats while soaking in cool water mist and the picturesque views that adorn the riverbanks.

"We've installed water mist system. The customers will be enveloped by the mist while enjoying iced tea and fresh fruits. It's really cool and delightful," said Wu Kexin, a staff member.

Over in Xingyi City's Maling River Canyon Scenic Spot, tourists are treated to a spectacle of cascading waterfalls against a backdrop of awe-inspiring karst landscapes, providing a cool sanctuary for summer adventurers.

"The canyon's grandeur is truly spectacular, showcasing prominent karst topography," said Zhang Yan, a tourist.

"It's so breathtaking. How marvelous nature is. There are many magnificent waterfalls in this canyon, especially grand and spectacular, and most importantly, it's very cool and comfortable," said Luo Yong, another tourist.

As the summer tourism season reaches its zenith, the Maling River Canyon has already welcomed 280,000 visitors, with daily footfalls surpassing 15,000, setting the stage for an anticipated 600,000 visitors to bask in the refreshing allure of this natural wonder during the summer.