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South China's Guangxi Zhuang Autonomous Regions has held a food festival to promote its unique local delicacies, many of which have been listed as the country's intangible cultural heritage.
Held from Dec 30, 2022 to Jan. 2, 2023, the festival consisted of six sub-events featuring food fairs, online shopping and folklore performances aiming to support the region's rural revitalization and poverty alleviation efforts.
The opening ceremony of the festival presented the audience with art performances offering a panorama of Guangxi's cultural history.
The Guangxi intangible cultural heritage market brand "Nali Market" showcased local cultural and creative products and special Lunar New Year's goods based on the characteristic culture of 12 ethnic groups in the region, aiming to create thick festive vibe and promote traditional Chinese culture.
The festival also launched a half-month intangible cultural heritage e-commerce shopping festival during which cultural products, intangible cultural heritage food, intangible cultural heritage handcrafts, and national fashion brands will be promoted and sold on various e-commerce platforms to boost traditional culture and offer more development opportunities for young art creators and inheritors of intangible cultural heritage.