Success of the release of blockbusters for the recent Chinese New Year holiday season, including the record-breaking animated film "Ne Zha 2", has not only sent China's box office soaring but also sparked foreign audiences' curiosity about and interest in Chinese culture.

"Ne Zha 2" -- a sequel to the series about a rebellious boy-god from Chinese mythology -- is now ranked the 7th on the all-time global box office chart. As of Saturday afternoon, the global earnings of "Ne Zha 2", including presales, had exceeded 14.2 billion yuan (about 1.98 billion U.S. dollars), according to data from ticketing platform Maoyan.

Even though it hasn't premiered in Europe yet, film enthusiasts in some European countries who have seen trailers of the blockbuster say they are filled with anticipation for this "demon child" from the East.

China Media Group (CMG) reporters, in carrying out a promotional program, have engaged with some of the film enthusiasts, inviting them to pronounce "Ne Zha" and dub lines from the film.

The promotion in Europe is part of "China Travel with Chinese Films" initiative launched on Feb 17, as several Chinese blockbusters, including "Ne Zha 2", "Creation of the Gods II: Demon Force", and "Detective Chinatown 1900", have garnered international attention.

Hosted by the China Film Administration and the CMG, it aims to capitalize on the films' popularity and visa-free transit policies to draw more international tourists to China.

The program has also extended to Africa. While "Ne Zha 2" has yet to arrive in South Africa, "Creation of the Gods II: Demon Force" is already captivating audiences in Johannesburg, Cape Town, and Durban.

After watching the film, more Africans say they are eager to explore the beauty of landscape in China beyond the screen.

"After watching the movie, I want to visit China, because the scenery, the landscapes in China is just amazing. And now rapidly fast the technology is growing, I want to learn more about the rapidly-growing technology, and that's one of the main reasons why I do want to go and visit China," said Sidny, a moviegoer in Johannesburg.