Arrive with Empty Bags, Leave with More: What the “China Haul” Trend Means for Guangdong

City Life | The “China Haul” trend points to a broader shift in how global consumers engage with Chinese products, shopping and cultural experiences. In 2025, Guangdong recorded 90.33 million inbound tourist visits, generating RMB 213.3 billion in tourism-related foreign exchange earnings. Long known as the “world’s factory,” Guangdong is building on its manufacturing and retail strengths to offer more than products. By connecting industrial clusters with local culture, shopping and tourism, the province is positioning itself as a destination where visitors can experience the stories, creativity and everyday life behind the goods they buy.

"China Haul"热潮折射出全球消费者对中国商品价值认知的结构性转变，2025年广东接待入境游客9033万人次、旅游外汇收入2133亿元，广东正从“世界工厂”“世界货架”向“世界体验地”转型，把产业带优势转化为文旅体验优势。

翻译：刘佳怡（实习）

审校：罗洁

终审：王予湉