Since the beginning of this year, the Qingdao International Cruise Home Port has been adopting the “marriage registration+cruise+culture” mode to emerge as an internet-famous site for “sweet economy”. These efforts are expected to turn the city’s landmark into a place where love stories are witnessed. Culture combines with sweet love to unleash sustained vitality through the mode of “marriage services appealing to visitors, cultural experience making a deep impression, and tourist spending promoting industrial development”. After obtaining marriage certificates, newly matched couples can reserve cruise routes for honeymoon and spread their sweet love stories around the world.

Qingdao’s efforts to become a “destination wedding” city have provided new impetus for the development of “sweet economy”. Cultural tourism industry chains related to “sweet economy” are booming, and strengths in cultural IP and industrial foundation are being leveraged at a faster pace. A number of internet-famous sites for love such as Anna Villa coupled with ten love and marriage-themed tourist routes, including routes on classical romance, mountain and sea sightseeing, art and fashion, honeymoon cruise, and camping under the starry sky compose the most representative landmarks for love and marriage in Qingdao.  (Zhou Xiaofeng)

Tourists in the Qingdao Cruise Home Port wear Tang costumes, eat delicious food, and watch dance performances.